Today’s strongest brands look for the connection between consumer needs and corporate conviction. These companies aren’t building portfolios of brands, they are the brand. They live their brands; aligning products, services, and employee culture to deep-rooted beliefs. These organizations act with a sense of purpose that makes them attractive to consumers, employees, and communities. They are driven by a clear sense of purpose – one that doesn’t change with every consumer whim or market trend. They are loyal to their core customers and that loyalty is reciprocated. Yet, how do you shift from investing heavily in that next catchy product brand to focusing your efforts? How do you become an organizational brand?

About Kelly O’Keefe

Kelly is the head of the Creative Brand Management track at the VCU Brandcenter. He performs executive-level branding advisory services working with both Fortune 500 companies and promising startups. His focus is on mission-critical brand and business strategy, outsourced CMO counsel and executive training.

  • Led strategic branding projects with executives at companies like ESPN, Walmart, Dominion Energy, UPS, Capital One, Carmax, Kitchen Aid, Sesame Workshop and the Colombian Coffee Federation
  • Provides executive training for branding and management professionals working at companies like McKesson, Walmart, Capital One, Leo Burnett, P&G, Altria, J&J, McCann, Hamilton Beach and the Federal Reserve Bank
  • Founding Partner in a venture capital firm and board member and advisor to over a dozen successful startups
  • Author and Keynote speaker branding and creativity at venues across the United States and Europe
  • Comments on branding topics for Wall Street Journal, Forbes, Bloomberg Business Week, Washington Post, NPR, PBS, CNN, etc.
  • Board member of the Wharton Future of Advertising Project along with a number of non-profit organizations and private businesses
  • Inducted into the Virginia Communications Hall of Fame
  • Named Virginia Entrepreneur of the Year
  • AdWeek named firm Southeast Agency of the Year
  • Awarded the Silver Medal by the American Advertising Federation“Kelly O’Keefe is one of the branding gurus we’ve long admired for his straightforward approach to assessing what’s good and bad about corporate advertising.”
    – Lewis Lazare: Chicago Sun Times

 

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6 Dec.
SIG Meeting

Content Marketing SIG – Members Only

Hosted by: Tim Asimos, Vice President & Director of Digital Innovation, circle S studio

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13 Dec.
SIG Meeting

Healthcare Marketing SIG – Members Only

Hosted by: Mckesson Medical-Surgical

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