About the Book:
NEW YORK TIMES BESTSELLER • The author of The Talent Code unlocks the secrets of highly successful groups and provides tomorrow’s leaders with the tools to build a cohesive, motivated culture.

Where does great culture come from? How do you build and sustain it in your group, or strengthen a culture that needs fixing?

In The Culture Code, Daniel Coyle goes inside some of the world’s most successful organizations—including the U.S. Navy’s SEAL Team Six, IDEO, and the San Antonio Spurs—and reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation, and explains how diverse groups learn to function with a single mind. Drawing on examples that range from Internet retailer Zappos to the comedy troupe Upright Citizens Brigade to a daring gang of jewel thieves, Coyle offers specific strategies that trigger learning, spark collaboration, build trust, and drive positive change. Coyle unearths helpful stories of failure that illustrate what not to do, troubleshoots common pitfalls, and shares advice about reforming a toxic culture. Combining leading-edge science, on-the-ground insights from world-class leaders, and practical ideas for action, The Culture Code offers a roadmap for creating an environment where innovation flourishes, problems get solved, and expectations are exceeded.

Culture is not something you are—it’s something you do. The Culture Code puts the power in your hands. No matter the size of your group or your goal, this book can teach you the principles of cultural chemistry that transform individuals into teams that can accomplish amazing things together.

Facilitator: Jane Broadbent

Jane came to Virginia thinking it’d be a stopping point between undergrad and grad school. Little did she know she’d meet her husband on a blind date, receive her Masters at the VCU Brandcenter and decide to raise her family in Richmond. She believes the best things in life are simple. So, she asks questions, studies culture, looks closely and steps back until the simple answer presents itself. Having worked on both the agency and client side, she has a broad range of experience across retail and CPG (Walmart, sweetFrog, Sparkle Paper Towels), B2B and Healthcare (Bon Secours, HCA, Markel Corporation) and non-profits (Girl Scouts of the Commonwealth of Virginia, Girls on the Run of Greater Richmond). She is on the board of the American Marketing Association’s Richmond Chapter and co-chairs the STEAM club at her son’s elementary school. When she is not working, she can be found watching the Red Sox, kayaking, bike riding or chasing after her two sons, ages 8 and 4.

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