What if your company’s weaknesses were also strengths? What if you stopped hiding those flaws and started promoting them? No organization is perfect. The best brands find success and a unique identity by acknowledging and flaunting their weaknesses.
David Rendall is setting marketing thinking on its head with a radical shift in brand differentiation. This funny and counter-intuitive talk explores how to improve results by starting with perceived flaws—and amplifying, rather than denying them.
This presentation will encourage you to create marketing strategies that are more different and more unique, not more average and more mediocre.
- Unconventional differentiation methods
- Greater awareness of organizational (and personal!) strengths and weaknesses
- New perspective on organizational strategy
David Rendall reclaims the term “freak” for what it is – a powerful, game-changing competitive advantage in life and business.
During the last fifteen years, David Rendall has spoken to audiences on every inhabited continent. His clients include the US Air Force and the Australian Government, as well as companies in the Fortune 500 including, AT&T, State Farm Insurance and Ralph Lauren.
Prior to becoming a speaker, he was a management professor, stand-up comedian and endurance athlete. He also managed nonprofit enterprises that provided employment for people with disabilities. He has more than twenty years of experience leading people and organizations.
David has a doctor of management degree in organizational leadership, as well as a graduate degree in psychology. He is the author of three books:
- The Four Factors of Effective Leadership
- The Freak Factor
- The Freak Factor for Kids