October 2014 Luncheon – Attraction Marketing Lessons Learned
The Newseum, located between the White House and the U.S. Capitol on historic Pennsylvania Ave., welcomes more than 800,000 visitors each year. Six floors with more than a dozen galleries feature historic artifacts, Pulitzer Prize-winning photographs, interactive exhibits, a 4-D theater and much more, that allow guests to relive historic moments through the eyes of the media. In his presentation, Scott Williams, Senior Vice President of Sales and Marketing, will spotlight marketing tactics that worked (and a few that didn’t) when trying to encourage people to visit this award-winning attraction. Topics covered will include sales, social and online marketing, traditional marketing and public relations.
About Scott Williams
Scott Williams is an advertising, marketing, and public relations executive working in the tour and travel industry. After receiving his degree in journalism from the University of Memphis, Williams worked a variety of jobs until landing at Graceland where he helped take care of business for the king for more than twelve years. Currently, he leads the marketing and communication initiatives at the Newseum, a museum of news and history in Washington, D.C. He resides in Arlington, Virginia with his wife, Michelle, and daughters, Alex and Liv.