Secrets for Getting the Media to Fall in Love with Your Brand’s Content

You’ve worked hard to develop compelling, creative content that makes your audiences smarter, better informed and perhaps even entertained. But your email database and social channels are limited in scope, falling short on the reach you need to influencers and media professionals. So how can you snag their attention to amplify your content and achieve marketing goals?

Katelyn Holbrook has the answers. She’s made a career of helping clients get their content placed in outlets ranging from The Wall Street Journal and TechCrunch to dozens of trade and vertical publications. During this session, she will share the best-kept secrets for amplifying content successfully. Attendees will leave the session with:

  • An understanding of what editors are looking for–and what they’re not–in content from brands
  • Examples of brands that have successfully turned their content into media gold
  • Practical tactics, techniques and tools that can be immediately deployed

About Katelyn Holbrook

Katelyn Holbrook is a senior vice president at Version 2.0 Communications, an award-winning communications agency that drives PR, social, and content marketing for disruptive brands.  As both an account team leader and head of the agency’s content practice, she has set the strategic direction for high-impact integrated communications programs for clients such as The University of Michigan,, Hewlett Packard Enterprise and Panjiva.  Her clients have appeared on the front page of The Boston Globe and The New York Times’ business section; been guests on Bloomberg West and CNBC’s Mad Money; contributed their expertise to The Financial Times, Wall Street Journal and Harvard Business Review; led discussions at SXSW, O’Reilly conferences and TechCrunch Disrupt.

Katelyn also serves as co-executive director of Boston Content, a 1700-member nonprofit dedicated to networking and education for content professionals in the greater Boston area and held in-house marketing roles in the hospitality and commercial real estate sectors earlier in her career.

About Version 2.0 Communications

Version 2.0 is a public relations and digital communications agency applying winning creativity, strategy, experience and communications programs on behalf of client brands. They create highly-effective communications programs that map to clients’ business strategies and goals – and facilitate transformation.


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