May Signature Speaker Series – Idea Driven Marketing
Every company and every marketer is in search of the next “big” idea. This requires marketers to learn how to spot an idea’s potential. We should all strive to have a child-like curiosity and be inspired by the world around us to find those ideas. Because ideas also fail as often as they succeed, it is important to have a ton of “at bats” to generate opportunities. Marc Mentry will discuss all of these concepts, including where the next “big” marketing ideas reside and how this concept has shaped some of his team’s biggest ideas.
About Marc Mentry
Marc Mentry is a senior marketing executive with 25 years of experience in Brand Management, Advertising and Sports Marketing. Currently, Marc is the Chief Brand Officer at Capital One. He is responsible for all global advertising, media planning, sponsorships, social and digital branding at Capital One. This includes leading the award-winning “What’s in Your Wallet” national advertising campaign. Marc has been at the helm of Capital One becoming the official Bank and Credit Card of the NCAA and the College Football Playoffs including the Capital One Orange Bowl. Over the last 3 years, Capital One and Marc have earned much acclaim for their work including 5 Sports CLIOs, Ad Age’s 2016 Power Players List and 2016 Business Insider’s Most Innovative CMOs. Marc is an 18-year veteran at Capital One. Before joining Capital One, he worked at ad agencies in NYC and Washington, DC. Marc is an alumnus of George Mason University. He lives in Glen Allen, Virginia with his wife of 19 years, Carla, and his 13-year old daughter, Aidyn. He is on the Board of Trustees for the Children’s Museum of Richmond.
About Capital One
Capital One Financial Corporation is an American bank holding company specializing in credit cards, home loans, auto loans, banking and savings products. Capital One is the eighth-largest bank holding company in the United States when ranked by assets and deposits.