How do you cut through the noise?
Bring examples of what you have seen that works and what doesn’t for discussion with the group. The examples can be healthcare-related or from other industries. Be sure to consider messaging, medium, and channel to cut through the noise!
Healthcare is undergoing an unprecedented amount of change including consumerism, quality payment plans, high deductible health plans, and telehealth, as examples. Marketers in this field must adapt and change to meet the needs of their stakeholders, from patients to B2B. Keeping up with regulations, reducing risk, and understanding customer needs, must be balanced with creativity and taking risks. Join the AMA Healthcare Marketing SIG to learn and grow together during this turbulent time.
Hosted by Tracy England, Senior Marketing Manager at McKesson Corporation
Special Interest Groups are for AMA Richmond members only.
Lunch provided by Groovin’ Gourmets.