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February 2014 Luncheon – The Evolving Power of Packaging

Given that 75% off all purchase decisions are made in-aisle, packaging must work harder than ever before. Suzanne Abbot, Director of Brand Engagement at MeadWestvaco, will talk about recently uncovered insights that demonstrate how the power of packaging influences consumer behavior and builds loyalty, while showing how brands can leverage this changing dynamic to win in the market.